{"id":61677,"date":"2014-10-30T15:03:50","date_gmt":"2014-10-30T08:03:50","guid":{"rendered":"http:\/\/www.ivivu.com\/blog\/?p=61677"},"modified":"2016-09-30T09:16:49","modified_gmt":"2016-09-30T02:16:49","slug":"xu-huong-phat-trien-cua-lan-song-ota-xay-dung-niem-tin-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/www.ivivu.com\/blog\/2014\/10\/xu-huong-phat-trien-cua-lan-song-ota-xay-dung-niem-tin-cua-khach-hang\/","title":{"rendered":"Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a l\u00e0n s\u00f3ng OTA: X\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

\u00d4ng Brett Henry, Ph\u00f3 ch\u1ee7 t\u1ecbch th\u01b0\u01a1ng m\u1ea1i T\u1eadp \u0111o\u00e0n chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p du l\u1ecbch Abacus \u2013 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m h\u01a1n 12 n\u0103m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c du l\u1ecbch tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1, \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb v\u1edbi b\u00e0 Yeoh Siew Hoon, Bi\u00ean t\u1eadp vi\u00ean v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp n\u00ean Web In Travel, v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a l\u00e0n s\u00f3ng OTA (Online Travel Agent \u2013 \u0110\u1ea1i l\u00fd b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n), m\u1ed9t trong 10 ch\u1ee7 \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn t\u1ea1i h\u1ed9i ngh\u1ecb Web in Travel 2014.<\/span><\/p>\n

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“\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua l\u00e2u d\u00e0i, c\u1ea3 v\u1ec1 \u00a0quy m\u00f4, kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u”. \u1ea2nh: iStock<\/em><\/p>\n

\u00d4ng ngh\u0129 g\u00ec v\u1ec1 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong h\u01a1n 10 n\u0103m qua?<\/strong><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c. N\u1ebfu c\u00e1ch \u0111\u00e2y 10 n\u0103m, ai \u0111\u00f3 n\u00f3i r\u1eb1ng \u1ea4n \u0110\u1ed9 s\u1ebd \u0111i t\u1eeb con s\u1ed1 0 v\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u1ebfn 48% giao d\u1ecbch tr\u1ef1c tuy\u1ebfn, \u1eaft h\u1eb3n s\u1ebd kh\u00f4ng c\u00f3 ai tin. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ec9 l\u1ec7 s\u1eed d\u1ee5ng Internet th\u1ea5p, c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t n\u01a1i qu\u00e1 gi\u00e0u c\u00f3. Tuy nhi\u00ean, ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 kinh doanh tr\u1ef1c tuy\u1ebfn \u1edf \u0111\u00e2y kh\u00e1 d\u1ec5 d\u00e0ng.<\/p>\n

Hong Kong th\u00ec ng\u01b0\u1ee3c l\u1ea1i, n\u01a1i \u0111\u00e2y c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u1ed1t h\u01a1n, nh\u01b0ng kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1ea1i kh\u00f3 kh\u0103n h\u01a1n, \u0111i\u1ec1u n\u00e0y th\u1eadt kh\u00f3 tin. \u1ede Hong Kong, kh\u00e1ch h\u00e0ng kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n \u0111\u1ec3 t\u00ecm m\u1ed9t \u0111\u1ea1i l\u00fd du l\u1ecbch, n\u01a1i nh\u1eefng ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi c\u00e1c giao d\u1ecbch c\u1ee7a h\u1ecd. M\u1ed9t l\u1ea7n n\u1eefa, v\u1ea5n \u0111\u1ec1 m\u1ea5u ch\u1ed1t ch\u00ednh l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 \u1edf Hong Kong ng\u01b0\u1eddi ta mua d\u1ecbch v\u1ee5 \u1edf m\u1ed9t \u0111\u1ea1i l\u00fd du l\u1ecbch d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi du l\u1ecbch tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

V\u00ec v\u1eady \u00f4ng cho r\u1eb1ng Hong Kong l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch \u0111ang l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c b\u1ea3o v\u1ec7 \u201cl\u00e3nh \u0111\u1ecba\u201d c\u1ee7a h\u1ecd?<\/strong><\/p>\n

\u0110\u00fang nh\u01b0 v\u1eady, b\u1ea5t k\u1ef3 th\u1ecb tr\u01b0\u1eddng n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 th\u00f3i quen mua c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn th\u00ec ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m s\u1ebd c\u00e0ng ph\u1ea3i tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n. C\u00f9ng th\u1eddi \u0111i\u1ec3m, nh\u01b0ng m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c OTA \u1edf Hong Kong kh\u00f4ng qu\u00e1 cao, kh\u00f4ng gi\u1ed1ng nh\u01b0 \u1edf \u1ea4n \u0110\u1ed9, n\u01a1i \u0111\u00e3 c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o c\u00e1c OTA nh\u01b0: MakeMyTrip, Cleartrip v\u00e0 Yatra. T\u1ea1i Hong Kong, m\u1edbi th\u1ef1c s\u1ef1 ch\u1ec9 c\u00f3 Priceline, Expedia v\u00e0 Zuji v\u00e0 h\u1ecd c\u0169ng ch\u01b0a \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u, m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd thay \u0111\u1ed5i.\u00a0<\/span><\/p>\n

T\u1ea1i \u0110\u00e0i Loan v\u00e0 H\u00e0n Qu\u1ed1c, c\u00e1c \u1ee9ng c\u1eed vi\u00ean n\u1eb7ng k\u00fd nh\u1ea5t trong \u201ccu\u1ed9c \u0111ua\u201d l\u00e0 nh\u1eefng \u0111\u1ea1i l\u00fd du l\u1ecbch, \u0111i\u1ec1u n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa cho th\u1ea5y r\u1eb1ng, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 v\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. Trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u00e0y, c\u00e1c c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang d\u1eabn \u0111\u1ea7u.<\/span><\/p>\n

D\u01b0\u1eddng nh\u01b0 c\u00f3 m\u1ed9t kho\u1ea3ng c\u00e1ch kh\u00e1 l\u1edbn gi\u1eefa v\u1ecb tr\u00ed s\u1ed1 1 v\u00e0 s\u1ed1 2 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng?<\/strong><\/p>\n

\u0110\u00fang v\u1eady, c\u00f3 v\u1ebb nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111i \u0111\u1ea7u c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp sau \u2013 v\u00ec v\u1eady b\u1ea5t c\u1ee9 nh\u1eefng ai \u0111i ti\u00ean phong \u0111\u1ea7u ti\u00ean trong l\u0129nh v\u1ef1c n\u00e0y, \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng tr\u1edf n\u00ean r\u1ea5t th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\u1ede \u1ea4n \u0110\u1ed9 \u0111\u00f3 l\u00e0 MakeMyTrip, v\u00e0 c\u00e1i t\u00ean Ctrip r\u00f5 r\u00e0ng l\u00e0 \u0111ang n\u1eafm th\u1ecb ph\u1ea7n l\u1edbn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c. V\u00ec v\u1eady, \u1edf Indonesia ng\u01b0\u1eddi gi\u00e0nh chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i \u0111\u1ea7u v\u00e0 c\u00f3 quy m\u00f4 l\u1edbn, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t \u201ccu\u1ed9c \u0111ua\u201d gi\u1eefa c\u00e1c OTA m\u1edbi nh\u01b0: Nusatrip, Tiket v\u00e0 Traveloka. V\u00e0 c\u00f3 l\u1ebd nh\u01b0 Rocket Internet c\u0169ng \u0111ang t\u00edch c\u1ef1c c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a Traveloka v\u1edbi quan \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

\u00dac l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00fa v\u1ecb \u1edf ch\u1ed7 n\u01a1i \u0111\u00e2y t\u1eebng thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0ng b\u00e2y gi\u1edd \u0111i\u1ec1u \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i?<\/strong><\/span><\/p>\n

\u0110\u00fang l\u00e0 nh\u01b0 th\u1ebf, th\u1ecb tr\u01b0\u1eddng n\u01a1i \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cph\u1ee7 s\u00f3ng\u201d b\u1edfi nh\u1eefng c\u00e1i t\u00ean nh\u01b0: Wotif v\u00e0 Webjet, nh\u01b0ng nh\u1eefng \u0111\u1ed1i th\u1ee7 to\u00e0n c\u1ea7u \u0111\u00e3 b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u00e0 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 c\u1ea9n th\u1eadn. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u trong kho\u1ea3ng 7 – 8 n\u0103m qua v\u00e0 Expedia \u0111\u1ed9t ng\u1ed9t tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u1ea5t t\u1ea1i \u0111\u00e2y, th\u1eadm ch\u00ed tr\u01b0\u1edbc c\u1ea3 khi n\u00f3 mua l\u1ea1i Wotif.<\/p>\n

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\u00d4ng Brett Henry ph\u00f3 ch\u1ee7 t\u1ecbch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a T\u1eadp \u0111o\u00e0n chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p du l\u1ecbch Abacus. \u1ea2nh: webintravel<\/em><\/p>\n

V\u00ec v\u1eady, \u00f4ng ngh\u0129 r\u1eb1ng con l\u1eafc c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u1edf \u1ea4n \u0110\u1ed9?<\/strong><\/p>\n

T\u00f4i ngh\u0129 \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00e1c \u1edf \u1ea4n \u0110\u1ed9. \u0110\u1ebfn l\u00fac n\u00e0y, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9 l\u00e0 r\u1ea5t l\u1edbn, c\u00f3 v\u1ebb nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng \u0111ang b\u1ecf qua nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a Expedia. Nh\u01b0ng b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra \u0111\u00e2u. T\u00f4i nh\u1edb Dara (Khosrowshahi, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Expedia Inc) \u0111\u00e3 t\u1eebng n\u00f3i \u201cCh\u00fang ta s\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u ti\u1ec1n \u1edf Ch\u00e2u \u00c1, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u00f3i v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n, m\u00e0 \u0111ang n\u00f3i v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\u201d.<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 t\u1ea7m trung \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang suy ngh\u0129. \u0110\u00e2y l\u00e0 m\u1ed9t \u201ctr\u00f2 ch\u01a1i\u201d l\u00e2u d\u00e0i, kh\u00f4ng ch\u1ec9 n\u00f3i ri\u00eang v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n c\u1ea3 vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Expedia l\u00e0 m\u1ed9t c\u00e1i t\u00ean mang \u0111\u1ebfn cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t \u1edf \u00dac, t\u00f4i \u0111o\u00e1n n\u00f3 b\u00e2y gi\u1edd c\u0169ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u \u1edf Singapore, Malaysia v\u00e0 Hong Kong. Expedia c\u0169ng \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u \u1edf Th\u00e1i Lan v\u00e0 b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y c\u00e1i t\u00ean n\u00e0y \u1edf kh\u1eafp m\u1ecdi n\u01a1i t\u1ea1i Bangkok. H\u1ecd c\u00f3 th\u1eddi gian theo \u0111u\u1ed5i nh\u1eefng kh\u00eda c\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 nh\u1eefng cam k\u1ebft l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u00f4i ngh\u0129 l\u00e0 \u00f4ng c\u0169ng s\u1ebd n\u00f3i nh\u01b0 v\u1eady v\u1edbi hai th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a T\u1eadp \u0111o\u00e0n Priceline l\u00e0 Booking and Agoda?<\/strong><\/p>\n

Priceline r\u1ea5t t\u00e0i ba. S\u1ee9c m\u1ea1nh \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd l\u00e0 c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn xa khi mua l\u1ea1i hai th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, th\u1ee9 hai l\u00e0 s\u1ef1 khi\u00eam t\u1ed1n khi \u0111\u1ec3 cho \u201c\u0111\u1ed9i b\u00f3ng\u201d c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh m\u00ecnh, c\u00f9ng v\u1edbi vi\u1ec7c h\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0o Ctrip, \u1edf \u0111\u00e2y kh\u00f4ng n\u00f3i v\u1ec1 c\u00e1i t\u00f4i, m\u00e0 \u0111ang n\u00f3i v\u1ec1 vi\u1ec7c kinh doanh gi\u1ecfi.<\/span><\/p>\n

\u00d4ng ngh\u0129 g\u00ec v\u1ec1 l\u00e0n s\u00f3ng OTA s\u1eafp t\u1edbi?<\/strong><\/p>\n

T\u00f4i ngh\u0129 r\u1eb1ng n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u01a1n n\u1eefa t\u1eeb hai th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, khi h\u1ecd th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1. Nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb m\u1edbi ch\u1ec9 l\u00e0 b\u1eaft \u0111\u1ea7u nh\u01b0: Skiddo, Jetabroad (Australia) ho\u1eb7c Tiket.com (Indonesia) \u0111ang c\u00f9ng ch\u1ea1y tr\u00ean m\u1ed9t s\u1ee3i d\u00e2y gi\u00e0y, v\u00e0 \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi nh\u1eefng ng\u01b0\u1eddi si\u00eau th\u00f4ng minh, nh\u1eefng ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3 th\u1ebf gi\u1edbi. \u0110\u00e2y l\u00e0 nh\u1eefng OTA th\u1ebf h\u1ec7 th\u1ee9 ba \u2013 v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e0 kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n.<\/span><\/p>\n

N\u1ebfu nh\u00ecn v\u00e0o Singapore, theo \u00f4ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 airfares.com.sg b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c \u201cl\u00e3nh \u0111\u1ecba\u201d c\u1ee7a h\u1ecd?<\/strong><\/p>\n

T\u00f4i ngh\u0129 r\u1eb1ng Kenny (Chew, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a MISA Travel) \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng vi\u1ec7c phi th\u01b0\u1eddng, khi x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh tr\u1ef1c tuy\u1ebfn v\u1eefng ch\u1eafc. H\u1ecd c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t v\u00e0 h\u1ecd s\u1ebd l\u00e0m t\u1ed1t \u0111i\u1ec1u \u0111\u00f3. H\u1ecd bi\u1ebft r\u1eb1ng m\u00ecnh s\u1ebd kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c Expedia, do v\u1eady h\u1ecd s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng d\u1ecbch v\u1ee5, th\u00f4ng \u0111i\u1ec7p t\u1ed1t d\u1ef1a tr\u00ean nh\u1eefng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng. \u0110\u00f3 l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn ra n\u00f3 ch\u00ednh l\u00e0 nh\u01b0 v\u1eady.<\/span><\/p>\n

M\u1ed9t l\u00e0n s\u00f3ng kh\u00e1c l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 MakeMyTrip v\u00e0 Ctrip \u0111ang m\u1edf r\u1ed9ng ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. \u00d4ng c\u00f3 ngh\u0129 r\u1eb1ng h\u1ecd s\u1ebd th\u00e0nh c\u00f4ng?<\/strong><\/p>\n

S\u1ebd l\u00e0 kh\u00f4ng n\u1ebfu nh\u01b0 h\u1ecd v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh gi\u1ed1ng nh\u01b0 \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba c\u1ee7a h\u1ecd. Nh\u01b0ng h\u1ecd v\u1eabn c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ra to\u00e0n c\u1ea7u v\u00e0 trong khu v\u1ef1c, t\u1ea1i sao l\u1ea1i kh\u00f4ng ch\u1ee9? H\u1ecd c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch ti\u1ebfp c\u1eadn gi\u1ed1ng nh\u01b0 Expedia v\u00e0 c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. Ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a Priceline l\u00e0 mua l\u1ea1i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi m\u1ed9t \u0111\u1ed9i nh\u00f3m t\u1ed1t, v\u00e0 \u0111\u1ec3 cho n\u00f3 t\u1ef1 ph\u00e1t tri\u1ec3n.\u00a0<\/span><\/p>\n

Ctrip d\u01b0\u1eddng nh\u01b0 \u0111ang c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a c\u1ee7a c\u1ea3 hai. H\u1ecd \u0111\u00e3 mua \u0111\u01b0\u1ee3c nh\u1eefng doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 eztravel m\u1ed9t di\u1ec5n \u0111\u00e0n \u0111i\u1ec1u h\u00e0nh tr\u1ef1c tuy\u1ebfn\/ ngo\u1ea1i tuy\u1ebfn c\u00e1c chuy\u1ebfn du l\u1ecbch \u1edf \u0110\u00e0i Loan – v\u00e0 h\u1ecd c\u00f3 Ctrip \u1edf H\u1ed3ng K\u00f4ng.<\/p>\n

C\u00f2n v\u1ec1 Qunar th\u00ec sao, khi c\u0169ng mu\u1ed1n m\u1edf r\u1ed9ng ra b\u00ean ngo\u00e0i l\u00e3nh th\u1ed5 Trung Qu\u1ed1c?<\/strong><\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y h\u00e3y c\u00f2n ch\u01b0a r\u00f5. Quynar c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc v\u00e0 l\u1ecbch s\u1eed \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng nh\u1eefng nh\u00f3m tuy\u1ec7t v\u1eddi lu\u00f4n lu\u00f4n d\u00e0nh chi\u1ebfn th\u1eafng. Nh\u01b0ng t\u00f4i t\u1ef1 h\u1ecfi, c\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c l\u00e0 qu\u00e1 l\u1edbn cho c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u1ee7a ri\u00eang h\u1ecd v\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ed1 g\u1eafng chi\u1ebfn th\u1eafng c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

Theo Phong Ch\u00e2u\u00a0(theo\u00a0Web In Travel)\u00a0<\/strong><\/p>\n

<\/span><\/strong><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft:<\/strong><\/p>\n

6 qu\u1ed1c gia du l\u1ecbch \u201ckh\u00f4ng th\u1ec3 b\u1ecf qua\u201d v\u00ec qu\u00e1 r\u1ebb<\/a><\/strong><\/p>\n

Ph\u01b0\u1ee3t gi\u00e1 r\u1ebb xuy\u00ean \u0110\u00f4ng Nam \u00c1<\/a><\/strong><\/p>\n

7 m\u1eb9o kh\u1edfi \u0111\u1ea7u chuy\u1ebfn du l\u1ecbch gi\u00e1 r\u1ebb<\/a><\/strong><\/p>\n

<\/div><\/strong><\/p>\n

<\/span>Kh\u00e1ch s\u1ea1n khuy\u1ebfn m\u00e3i \u01afU \u0110\u00c3I TUY\u1ec6T V\u1edcI<\/a> ch\u1ec9 c\u00f3 t\u1ea1i iVIVU.com<\/div><\/h3>\n

***<\/strong><\/p>\n

Tham kh\u1ea3o:\u00a0C\u1ea9m nang du l\u1ecbch iVIVU.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d4ng Brett Henry, Ph\u00f3 ch\u1ee7 t\u1ecbch th\u01b0\u01a1ng m\u1ea1i T\u1eadp \u0111o\u00e0n chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p du l\u1ecbch Abacus \u2013 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m h\u01a1n 12 n\u0103m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c du l\u1ecbch tr\u1ef1c tuy\u1ebfn t\u1ea1i…<\/p>\n","protected":false},"author":31,"featured_media":61678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[796],"tags":[12901,10784,12902,87,393,12900,12899],"acf":[],"yoast_head":"\nXu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a l\u00e0n s\u00f3ng OTA: X\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"description\" content=\"Chia s\u1ebb c\u1ee7a Brett Henry ph\u00f3 ch\u1ee7 t\u1ecbch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a T\u1eadp \u0111o\u00e0n Abacus, s\u1ebd cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a l\u00e0n s\u00f3ng OTA hi\u1ec7n nay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ivivu.com\/blog\/2014\/10\/xu-huong-phat-trien-cua-lan-song-ota-xay-dung-niem-tin-cua-khach-hang\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tr\u1ecbnh L\u00e2m\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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nay.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ivivu.com\/blog\/2014\/10\/xu-huong-phat-trien-cua-lan-song-ota-xay-dung-niem-tin-cua-khach-hang\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ivivu.com\/blog\/2014\/10\/xu-huong-phat-trien-cua-lan-song-ota-xay-dung-niem-tin-cua-khach-hang\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/www.ivivu.com\/blog\/2014\/10\/xu-huong-phat-trien-cua-lan-song-ota-xay-dung-niem-tin-cua-khach-hang\/#primaryimage\",\"url\":\"https:\/\/cdn3.ivivu.com\/2014\/10\/lan-song-ota-iVIVU.com-1.jpg\",\"contentUrl\":\"https:\/\/cdn3.ivivu.com\/2014\/10\/lan-song-ota-iVIVU.com-1.jpg\",\"width\":2479,\"height\":1983,\"caption\":\"M\u1ed9t tu\u1ea7n tr\u01b0\u1edbc khi h\u1ed9i ngh\u1ecb Web in Travel 2014 (WIT 2014) \u0111\u01b0\u1ee3c di\u1ec5n ra t\u1ea1i Singapore (t\u1eeb ng\u00e0y 27 \u0111\u1ebfn 29\/10\/2014), \u00d4ng Brett Henry ph\u00f3 ch\u1ee7 t\u1ecbch th\u01b0\u01a1ng m\u1ea1i c\u1ee7a T\u1eadp \u0111o\u00e0n chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p du l\u1ecbch Abacus \u2013 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m h\u01a1n 12 n\u0103m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c du l\u1ecbch tr\u1ef1c tuy\u1ebfn t\u1ea1i ch\u00e2u \u00c1, \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb v\u1edbi b\u00e0 Yeoh Siew Hoon, Bi\u00ean t\u1eadp vi\u00ean v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp n\u00ean Web In Travel, v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a l\u00e0n s\u00f3ng OTA (Online Travel Agent \u2013 \u0110\u1ea1i l\u00fd b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n), m\u1ed9t trong 10 ch\u1ee7 \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn t\u1ea1i h\u1ed9i ngh\u1ecb Web in Travel 2014. 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