{"id":61975,"date":"2014-11-03T15:46:10","date_gmt":"2014-11-03T08:46:10","guid":{"rendered":"http:\/\/www.ivivu.com\/blog\/?p=61975"},"modified":"2014-11-05T16:13:42","modified_gmt":"2014-11-05T09:13:42","slug":"bi-quyet-tan-dung-tot-phuong-tien-truyen-thong-mang-xa-hoi-trong-nganh-du-lich","status":"publish","type":"post","link":"https:\/\/www.ivivu.com\/blog\/2014\/11\/bi-quyet-tan-dung-tot-phuong-tien-truyen-thong-mang-xa-hoi-trong-nganh-du-lich\/","title":{"rendered":"B\u00ed quy\u1ebft t\u1eadn d\u1ee5ng t\u1ed1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong ng\u00e0nh du l\u1ecbch"},"content":{"rendered":"

Trong khu\u00f4n kh\u1ed5 H\u1ed9i ngh\u1ecb WIT 2014, B\u00e0 Emilie Couton – \u0111\u1ea1i di\u1ec7n t\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor \u0111\u00e3 chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft gi\u00fap c\u00e1c doanh nghi\u1ec7p du l\u1ecbch t\u1eadn d\u1ee5ng t\u1ed1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb du l\u1ecbch tr\u1ef1c tuy\u1ebfn.<\/strong><\/em><\/p>\n

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H\u1ed9i ngh\u1ecb Web in Travel 2014 (WIT 2014) – h\u1ed9i ngh\u1ecb ph\u00e2n ph\u1ed1i, ti\u1ebfp th\u1ecb v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 du l\u1ecbch tr\u1ef1c tuy\u1ebfn v\u1eeba \u0111\u01b0\u1ee3c di\u1ec5n ra t\u1eeb ng\u00e0y 27\/10 \u0111\u1ebfn 29\/10\/2014 t\u1ea1i Singapore. Ch\u1ee7 \u0111\u1ec1 c\u1ee7a h\u1ed9i ngh\u1ecb n\u0103m nay l\u00e0 \u201cLittle Big 10\u201d<\/strong>, v\u1edbi mong mu\u1ed1n t\u00e1i \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi du l\u1ecbch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p du l\u1ecbch trong to\u00e0n khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

B\u00ed quy\u1ebft t\u1eadn d\u1ee5ng t\u1ed1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong ng\u00e0nh du l\u1ecbch<\/h2>\n

Nh\u00e2n d\u1ecbp n\u00e0y, B\u00e0 Emilie Couton ph\u1ee5 tr\u00e1ch b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a T\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor \u0111\u00e3 c\u00f3 ph\u1ea7n chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 gi\u00e1m s\u00e1t truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Accor trong n\u0103m 2014 \u2013 m\u1ed9t c\u1ea9m nang v\u00f4 c\u00f9ng h\u1eefu \u00edch v\u1edbi 101 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nhau \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ch\u00ednh T\u1eadp \u0111o\u00e0n, nh\u1eb1m gi\u00fap t\u0103ng c\u01b0\u1eddng c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 du l\u1ecbch v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 qu\u1ea3ng b\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u0169ng t\u1ea1i H\u1ed9i ngh\u1ecb, T\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor \u0111\u00e3 chia s\u1ebb v\u1ec1 xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i khi \u0111i du l\u1ecbch c\u1ee7a du kh\u00e1ch, t\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi nh\u1ea5t<\/a><\/strong> c\u1ee7a m\u00ecnh.<\/p>\n

\"Ng\u00e0y<\/a>

Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u du kh\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i khi \u0111i du l\u1ecbch. \u1ea2nh: webintravel<\/p><\/div>\n

Theo kh\u1ea3o s\u00e1t t\u1eeb Accor, v\u1edbi c\u00e2u h\u1ecfi \u201cB\u1ea1n c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i?\u201d, th\u00ec 39% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, trong khi 14% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng h\u1ecd th\u1ea5y \u0111i\u1ec1u n\u00e0y \u201cth\u00fa v\u1ecb v\u00e0 h\u1eefu \u00edch\u201d. Tuy nhi\u00ean, 12% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi l\u1ea1i cho r\u1eb1ng vi\u1ec7c qu\u1ea3ng c\u00e1o l\u00e0 \u0111ang \u201cl\u00e0m phi\u1ec1n h\u1ecd, v\u00e0 kh\u00f4ng th\u1ea5y h\u1eefu \u00edch\u201d, trong khi c\u00f3 15% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng ch\u01b0a bao gi\u1edd th\u1ea5y nh\u1eefng th\u00f4ng b\u00e1o qu\u1ea3ng c\u00e1o.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, B\u00e0 Emilie Couton c\u0169ng \u0111\u01b0a ra m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft gi\u00fap c\u00e1c doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c du l\u1ecbch tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0:<\/p>\n

\u2022 N\u1eafm v\u1eefng n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng:<\/strong> Ph\u1ea3i n\u1eafm v\u1eefng c\u00e1c n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd. V\u00ed d\u1ee5 nh\u01b0 WhatsApp l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn \u1edf Malaysia, Singapore v\u00e0 \u1ea4n \u0110\u1ed9; trong khi \u0111\u00f3, Line l\u1ea1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf H\u00e0n Qu\u1ed1c, Kakao \u1edf Trung Qu\u1ed1c, v\u00e0 Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. H\u01a1n n\u1eefa, B\u00e0 Emilie Couton c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng: “Ph\u1ea3i lu\u00f4n c\u1ea3nh gi\u00e1c nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi”.<\/p>\n

\u2022 N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u1ee7a du kh\u00e1ch:<\/strong> Ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng du kh\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho vi\u1ec7c \u0111i du l\u1ecbch. Theo kh\u1ea3o s\u00e1t th\u00ec Facebook chi\u1ebfm \u01b0u th\u1ebf \u1edf h\u1ea7u h\u1ebft c\u00e1c giai \u0111o\u1ea1n c\u1ee7a chuy\u1ebfn du l\u1ecbch (tr\u01b0\u1edbc, trong, v\u00e0 sau chuy\u1ebfn \u0111i). Instagram l\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c du kh\u00e1ch th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m du l\u1ecbch, trong khi Travellers th\u00edch h\u1ee3p \u0111\u1ec3 du kh\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u tr\u01b0\u1edbc chuy\u1ebfn du l\u1ecbch.<\/p>\n

\u2022 Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf m\u1ed7i qu\u1ed1c gia:<\/strong> Nh\u1eefng du kh\u00e1ch tr\u1ebb tu\u1ed5i th\u01b0\u1eddng am hi\u1ec3u v\u00e0 d\u1ec5 th\u00edch \u1ee9ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng h\u01a1n. Kh\u1ea3o s\u00e1t cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi l\u1edbn tu\u1ed5i \u1edf \u00dac hay Nh\u1eadt B\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u00edt nh\u1ea5t.<\/p>\n

\u2022 Ch\u00fa \u00fd v\u1ec1 n\u1ed9i dung truy\u1ec1n t\u1ea3i:<\/strong> Ph\u1ea3i cung c\u1ea5p n\u1ed9i dung m\u1edbi m\u1ed7i ng\u00e0y, ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn h\u00ecnh \u1ea3nh khi \u0111\u01b0a l\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1edfi r\u1ea5t nhi\u1ec1u du kh\u00e1ch t\u00ecm \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng du l\u1ecbch t\u1eeb h\u00ecnh \u1ea3nh.<\/p>\n

\u2022 Ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong> C\u00e1c doanh nghi\u1ec7p h\u00e3y c\u00f9ng tham gia trao \u0111\u1ed5i v\u00e0 b\u00ecnh lu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\u2022 K\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/strong><\/p>\n

\u2022 Quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c:<\/strong> Theo kh\u1ea3o s\u00e1t, th\u00ec c\u00f3 \u0111\u1ebfn 44% du kh\u00e1ch th\u01b0\u1eddng \u0111\u0103ng t\u1ea3i c\u00e1c h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn \u1ea9m th\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 c\u00e1c qu\u00e1n bar hay nh\u00e0 h\u00e0ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

\u2022 \u201cTalk to me\u201d:<\/strong> V\u1edbi c\u00e2u h\u1ecfi kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec t\u1eeb nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch s\u1ea1n, th\u00ec c\u00f3 48% du kh\u00e1ch mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ghi nh\u1eadn t\u1eeb kh\u00e1ch s\u1ea1n, 37% du kh\u00e1ch mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi gi\u1ea3i th\u00edch t\u1eeb kh\u00e1ch s\u1ea1n, v\u00e0 21 % du kh\u00e1ch mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi xin l\u1ed7i t\u1eeb kh\u00e1ch s\u1ea1n.<\/p>\n

\u2022 Ch\u00fa \u00fd \u0111\u1ebfn t\u00ednh nh\u00e2n v\u0103n:<\/strong> C\u1ea7n ph\u1ea3i t\u00f4n tr\u1ecdng, ghi nh\u1eadn v\u00e0 gi\u1ea3i \u0111\u00e1p nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"K\u1ebft<\/a>

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t v\u1ec1 xu h\u01b0\u1edbng v\u00e0 th\u00f3i quen s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i khi \u0111i du l\u1ecbch c\u1ee7a du kh\u00e1ch thu\u1ed9c khu v\u1ef1c ch\u00e2u \u00c1 \u2013Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u1ee7a T\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor.<\/p><\/div>\n

Theo Traveltimes.vn<\/a>\u00a0<\/strong><\/p>\n

<\/span><\/strong><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft:<\/strong><\/p>\n

Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a l\u00e0n s\u00f3ng OTA: X\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/a><\/p>\n

Ph\u01b0\u1ee3t gi\u00e1 r\u1ebb xuy\u00ean \u0110\u00f4ng Nam \u00c1<\/a><\/strong><\/p>\n

7 m\u1eb9o kh\u1edfi \u0111\u1ea7u chuy\u1ebfn du l\u1ecbch gi\u00e1 r\u1ebb<\/a><\/strong><\/p>\n

<\/div><\/strong><\/p>\n

<\/span>Kh\u00e1ch s\u1ea1n khuy\u1ebfn m\u00e3i \u01afU \u0110\u00c3I TUY\u1ec6T V\u1edcI<\/a> ch\u1ec9 c\u00f3 t\u1ea1i iVIVU.com<\/div><\/h3>\n

***<\/strong><\/p>\n

Tham kh\u1ea3o:\u00a0C\u1ea9m nang du l\u1ecbch iVIVU.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong khu\u00f4n kh\u1ed5 H\u1ed9i ngh\u1ecb WIT 2014, B\u00e0 Emilie Couton – \u0111\u1ea1i di\u1ec7n t\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor \u0111\u00e3 chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft gi\u00fap c\u00e1c doanh nghi\u1ec7p du l\u1ecbch t\u1eadn d\u1ee5ng t\u1ed1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong…<\/p>\n","protected":false},"author":31,"featured_media":61976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[796,806,232],"tags":[4814,12938,272,87,393,12937,12939,12936],"acf":[],"yoast_head":"\nT\u1eadn d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng b\u00ed quy\u1ebft gi\u00fap c\u00e1c doanh nghi\u1ec7p du l\u1ecbch t\u1eadn d\u1ee5ng t\u1ed1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n 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